AccuWeather delivers enhanced value to advertisers with DoubleClick for Publishers and Google Analytics 360

The Challenge Publishers use DoubleClick for Publishers (DFP) to manage and serve ads across their sites and apps, and use Google Analytics 360 to understand user behavior on their sites. DFP reports on the ads and ad units on the site, while Analytics 360 reports on the pages on the site. Each platform on its …

Which TV Ads Made the Podium During the 2016 Olympics?

Note: Now that the 2016 Games are over, we’ve updated the analysis from the original opening ceremonies post to look at TV ad performance for the entire Olympics. When the 2016 Olympics kicked off almost three weeks ago, many TV advertisers were crossing their fingers that their strategy would pay off.  Reaching as many as an estimated 27.9 million total viewers in …

Which TV Ads Made the Podium During the 2016 Olympics Opening Ceremonies?

When the 2016 Olympics kicked off last Friday, many TV advertisers were crossing their fingers that their strategy would pay off. Reaching an estimated 26.5 million total viewers in the U.S., they were hoping their ads delivered relevant and compelling creative to the right audiences. To answer the pay-off question, advertisers will predominately look at …